SWiG Wines, Ltd.

Hello and thank you for visiting our website. Presumably, you opened this page because you know little or nothing about Swig and you want to look under the bonnet. You want to open our mouth and inspect our teeth. You want to know what our intentions are towards your daughter. Well, its not for us to proclaim our own worth, but we do have a strong reputation for finding wines that punch above their weight, for unearthing rough diamonds, for spotting tall poppies, but, above all, for using clumsy and ungainly metaphors. We are a small tribe. Population: five. The village elder is Robin, who opened the popular Belsize Park shop back in 1997 and has subsequently head-hunted Damon, James, Tammy and Lucia. Given our size, we all involve ourselves in every aspect of the business, to a greater or lesser degree, which means that anyone can take the helm when necessary. We believe we have the three attributes required of any successful wine merchant: integrity, experience and a keen gag reflex, but we also have three, soon to be four, diplomas hanging on our wall, just to make our parents proud. We feed on a rich diet of positive feedback and reflected glory, but ours is a fragile ecosystem and we will perish if people dont bang the drum on our behalf. Word of mouth is our only form of advertising so we hope that, once you have tried us out, you will feel inspired to tell a friend. So, thank you for stopping by at our watering hole and we hope that you enjoy your time here. Let us know if you cant find what you are looking for and if you would like to receive our regular offers and tasting invitations, please contact james@swig.co.uk and I will add your name to our lovesick fan base. Oh dear, its time for our medication.